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Customer mobility signatures and financial indicators as predictors in product recommendation
The rapid growth of mobile payment and geo-aware systems as well as the resulting emergence of Big Data present opportunities to explore individual consuming patterns across space and time. Here we analyze a one-year transaction dataset of a leading commercial bank to understand to what extent custo...
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| Published in: | PLoS One |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Public Library of Science
2018
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6063431/ https://ncbi.nlm.nih.gov/pubmed/30052681 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0201197 |
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