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Customer mobility signatures and financial indicators as predictors in product recommendation

The rapid growth of mobile payment and geo-aware systems as well as the resulting emergence of Big Data present opportunities to explore individual consuming patterns across space and time. Here we analyze a one-year transaction dataset of a leading commercial bank to understand to what extent custo...

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Bibliographic Details
Published in:PLoS One
Main Authors: Urkup, Cagan, Bozkaya, Burcin, Salman, F. Sibel
Format: Artigo
Language:Inglês
Published: Public Library of Science 2018
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC6063431/
https://ncbi.nlm.nih.gov/pubmed/30052681
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0201197
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