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Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements
BACKGROUND AND AIMS: Despite recent growth in sports betting advertising, minimal research has examined the influence of different advertising message attributes on betting attitudes and behaviors. This study aimed to identify which attributes of sports betting advertisements most engage attention,...
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| Yayımlandı: | J Behav Addict |
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| Asıl Yazarlar: | , , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Akadémiai Kiadó
2017
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| Konular: | |
| Online Erişim: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6034954/ https://ncbi.nlm.nih.gov/pubmed/29025268 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1556/2006.6.2017.062 |
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