Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements

BACKGROUND AND AIMS: Despite recent growth in sports betting advertising, minimal research has examined the influence of different advertising message attributes on betting attitudes and behaviors. This study aimed to identify which attributes of sports betting advertisements most engage attention,...

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Bibliographic Details
Published in:J Behav Addict
Main Authors: Hing, Nerilee, Vitartas, Peter, Lamont, Matthew
Format: Artigo
Language:Inglês
Published: Akadémiai Kiadó 2017
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Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC6034954/
https://ncbi.nlm.nih.gov/pubmed/29025268
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1556/2006.6.2017.062
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