A functional near infrared spectroscopy (fNIRS) replication of the sunscreen persuasion paradigm

Activity in medial prefrontal cortex (mPFC) during persuasive messages predicts future message-consistent behavior change, but there are significant limitations to the types of persuasion processes that can be invoked inside an MRI scanner. For instance, real world persuasion often involves multiple...

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Bibliographic Details
Published in:Soc Cogn Affect Neurosci
Main Authors: Burns, Shannon M, Barnes, Lianne N, Katzman, Perri L, Ames, Daniel L, Falk, Emily B, Lieberman, Matthew D
Format: Artigo
Language:Inglês
Published: Oxford University Press 2018
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Original Articles
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC6022533/
https://ncbi.nlm.nih.gov/pubmed/29733408
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/scan/nsy030
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