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Aspirational Brand Choice and Underage Alcohol Use

OBJECTIVE: Marketing aims to foster brand allegiance, and alcohol is a heavily marketed commodity. We hypothesize that exposed youth who are able to identify an aspirational alcohol brand will be at higher risk for underage drinking. METHOD: U.S. youth ages 15–20 (N = 2,012; 51% female) were surveye...

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Publicat a:J Stud Alcohol Drugs
Autors principals: McClure, Auden C., Gabrielli, Joy, Sargent, James D., Tanski, Susanne E.
Format: Artigo
Idioma:Inglês
Publicat: Rutgers University 2018
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC6005258/
https://ncbi.nlm.nih.gov/pubmed/29885148
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15288/jsad.2018.79.408
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