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Aspirational Brand Choice and Underage Alcohol Use
OBJECTIVE: Marketing aims to foster brand allegiance, and alcohol is a heavily marketed commodity. We hypothesize that exposed youth who are able to identify an aspirational alcohol brand will be at higher risk for underage drinking. METHOD: U.S. youth ages 15–20 (N = 2,012; 51% female) were surveye...
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| Publicat a: | J Stud Alcohol Drugs |
|---|---|
| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Rutgers University
2018
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6005258/ https://ncbi.nlm.nih.gov/pubmed/29885148 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15288/jsad.2018.79.408 |
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