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Which types of anti-smoking television advertisements work better in Taiwan?
Research in high income countries suggests that anti-smoking television advertisements with emotionally evocative graphic messages or personal testimonials that depict serious consequences from smoking are the most effective. Research to determine the most effective smoking cessation messages for lo...
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| Publicado no: | Health Promot Int |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6005014/ https://ncbi.nlm.nih.gov/pubmed/28011658 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/heapro/daw085 |
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