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An investigation of strategies used in alcohol brand marketing and alcohol-related health promotion on Facebook
OBJECTIVE: Alcohol brands are incorporating social networking sites (SNS) into their marketing programmes. SNS are also being used to reduce alcohol consumption and harms by health promotion organisations. Marketing via SNS can attempt to influence consumers using a range of strategies from traditio...
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| Publicado no: | Digit Health |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SAGE Publications
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6001269/ https://ncbi.nlm.nih.gov/pubmed/29942554 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2055207616647305 |
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