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Recall and Effectiveness of Messages Promoting Smoke-Free Policies in Rural Communities

INTRODUCTION: Low-cost media campaigns increase demand for smoke-free policies in underserved rural areas. The study examined the impact of loss- and gain-framed smoke-free print ads on recall and perceived effectiveness in rural communities, controlling for personal characteristics. METHODS: Follow...

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Pubblicato in:Nicotine Tob Res
Autori principali: Rayens, Mary Kay, Butler, Karen M., Wiggins, Amanda T., Kostygina, Ganna, Langley, Ronald E., Hahn, Ellen J.
Natura: Artigo
Lingua:Inglês
Pubblicazione: Oxford University Press 2016
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5942616/
https://ncbi.nlm.nih.gov/pubmed/26385925
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntv197
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