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Recall and Effectiveness of Messages Promoting Smoke-Free Policies in Rural Communities
INTRODUCTION: Low-cost media campaigns increase demand for smoke-free policies in underserved rural areas. The study examined the impact of loss- and gain-framed smoke-free print ads on recall and perceived effectiveness in rural communities, controlling for personal characteristics. METHODS: Follow...
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| Veröffentlicht in: | Nicotine Tob Res |
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| Hauptverfasser: | , , , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Oxford University Press
2016
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5942616/ https://ncbi.nlm.nih.gov/pubmed/26385925 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntv197 |
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