Carregant...
Exploring the Experience of Novelty When Viewing Creative Adverts: An ERP Study
The electrophysiological correlates of experiencing novelty in creative advertising were studied in 28 healthy subjects using event-related potentials. Participants viewed images that were difficult to interpret until a description was presented providing either a creative description (CD) featuring...
Guardat en:
| Publicat a: | Front Psychol |
|---|---|
| Autors principals: | , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Frontiers Media S.A.
2018
|
| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5900800/ https://ncbi.nlm.nih.gov/pubmed/29686637 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2018.00471 |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|