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Adapting the buying funnel model of consumer behavior to the design of an online health research recruitment tool
INTRODUCTION: UMHealthResearch is the University of Michigan’s digital health research recruitment platform. It allows health researchers to connect efficiently with potentially eligible volunteers. METHODS: In 2013, the UMHealthResearch team strategically adapted a consumer behavior model, the buyi...
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| Publicado en: | J Clin Transl Sci |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Cambridge University Press
2017
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| Assuntos: | |
| Acceso en liña: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5890321/ https://ncbi.nlm.nih.gov/pubmed/29657858 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/cts.2017.17 |
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