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How much is too much? The effects of information quantity on crowdfunding performance

We explore the effects of the quantity of information on the tendency to contribute to crowdfunding campaigns. Using the crowdfunding platform Kickstarter, we analyze the campaign descriptions and the performance of over 70,000 projects. We look empirically at the effect of information quantity (wor...

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Detalhes bibliográficos
Publicado no:PLoS One
Main Authors: Moy, Naomi, Chan, Ho Fai, Torgler, Benno
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2018
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5851530/
https://ncbi.nlm.nih.gov/pubmed/29538371
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0192012
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