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Field study of charitable giving reveals that reciprocity decays over time

We examine how reciprocity changes over time by studying a large quasiexperiment in the field. Specifically, we analyze administrative data from a university hospital system. The data include information about over 18,000 donation requests made by the hospital system via mail to a set of its former...

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Veröffentlicht in:Proc Natl Acad Sci U S A
Hauptverfasser: Chuan, Amanda, Kessler, Judd B., Milkman, Katherine L.
Format: Artigo
Sprache:Inglês
Veröffentlicht: National Academy of Sciences 2018
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Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5828571/
https://ncbi.nlm.nih.gov/pubmed/29437955
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1708293115
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