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Mere exposure: Preference change for novel drinks reflected in human ventral tegmental area
Preferences for novel stimuli tend to develop slowly over many exposures. Psychological accounts of this effect suggest that it depends on changes in the brain’s valuation system. Subjects consumed a novel fluid daily for 10 days and underwent functional magnetic resonance imaging on the first and l...
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| Published in: | J Cogn Neurosci |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5823266/ https://ncbi.nlm.nih.gov/pubmed/28129051 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1162/jocn_a_01098 |
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