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Social Observation Increases Functional Segregation between MPFC Subregions Predicting Prosocial Consumer Decisions

Although it is now well documented that observation by others can be a powerful elicitor of prosocial behaviour, the underlying neural mechanism is yet to be explored. In the present fMRI study, we replicated the previously reported observer effect in ethical consumption, in that participants were m...

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Pubblicato in:Sci Rep
Autori principali: Jung, Daehyun, Sul, Sunhae, Lee, Minwoo, Kim, Hackjin
Natura: Artigo
Lingua:Inglês
Pubblicazione: Nature Publishing Group UK 2018
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5820324/
https://ncbi.nlm.nih.gov/pubmed/29463816
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-018-21449-z
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