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Social Observation Increases Functional Segregation between MPFC Subregions Predicting Prosocial Consumer Decisions

Although it is now well documented that observation by others can be a powerful elicitor of prosocial behaviour, the underlying neural mechanism is yet to be explored. In the present fMRI study, we replicated the previously reported observer effect in ethical consumption, in that participants were m...

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Detalhes bibliográficos
Publicado no:Sci Rep
Main Authors: Jung, Daehyun, Sul, Sunhae, Lee, Minwoo, Kim, Hackjin
Formato: Artigo
Idioma:Inglês
Publicado em: Nature Publishing Group UK 2018
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5820324/
https://ncbi.nlm.nih.gov/pubmed/29463816
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-018-21449-z
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