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The Advertising Strategies of Early E-cigarette Brand Leaders in the United States

OBJECTIVES: We examined differential advertising strategies used by 4 major United States e-cigarette companies with differential affiliations with the traditional tobacco industry (ie, Njoy - independent, Blu – acquired, Vuse and MarkTen – launched by cigarette companies) over time. METHODS: We con...

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Bibliografske podrobnosti
izdano v:Tob Regul Sci
Main Authors: Haardörfer, Regine, Cahn, Zachary, Lewis, Michael, Kothari, Shreya, Sarmah, Raina, Getachew, Betelihem, Berg, Carla J.
Format: Artigo
Jezik:Inglês
Izdano: 2017
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC5789794/
https://ncbi.nlm.nih.gov/pubmed/29392167
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.3.2.10
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