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The Advertising Strategies of Early E-cigarette Brand Leaders in the United States
OBJECTIVES: We examined differential advertising strategies used by 4 major United States e-cigarette companies with differential affiliations with the traditional tobacco industry (ie, Njoy - independent, Blu – acquired, Vuse and MarkTen – launched by cigarette companies) over time. METHODS: We con...
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| Publicado no: | Tob Regul Sci |
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| Main Authors: | , , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5789794/ https://ncbi.nlm.nih.gov/pubmed/29392167 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.3.2.10 |
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