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When Do Morally Motivated Innovators Elicit Inspiration Instead of Irritation?
Innovators (i.e., consumers who are the first to adopt an innovation) are pivotal for the societal diffusion of sustainable innovations. But when are innovators most influential? Recent work suggests that morally motivated innovators (i.e., consumers who adopt an innovation out of concern for the we...
Kaydedildi:
| Yayımlandı: | Front Psychol |
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| Asıl Yazarlar: | , , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Frontiers Media S.A.
2018
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| Konular: | |
| Online Erişim: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5770616/ https://ncbi.nlm.nih.gov/pubmed/29375454 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2017.02362 |
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