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How Does Health-Related Advertising with a Regulatory Focus and Goal Framing Affect Attitudes toward Ads and Healthy Behavior Intentions?

The health costs of colorectal cancer have increased over the years in Taiwan. The National Health Insurance Administration (NHI) and the Health Promotion Administration of the Ministry of Health and Welfare (MOHW) in Taiwan advocate that people have to change their unhealthy behaviors; however, the...

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Bibliographische Detailangaben
Veröffentlicht in:Int J Environ Res Public Health
Hauptverfasser: Lin, Chia-Yen, Yeh, Wei-Ju
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI 2017
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5750925/
https://ncbi.nlm.nih.gov/pubmed/29207544
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph14121507
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