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Psychological targeting as an effective approach to digital mass persuasion

People are exposed to persuasive communication across many different contexts: Governments, companies, and political parties use persuasive appeals to encourage people to eat healthier, purchase a particular product, or vote for a specific candidate. Laboratory studies show that such persuasive appe...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
में प्रकाशित:Proc Natl Acad Sci U S A
मुख्य लेखकों: Matz, S. C., Kosinski, M., Nave, G., Stillwell, D. J.
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: National Academy of Sciences 2017
विषय:
ऑनलाइन पहुंच:https://ncbi.nlm.nih.gov/pmc/articles/PMC5715760/
https://ncbi.nlm.nih.gov/pubmed/29133409
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1710966114
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