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Who Participates in the Great ShakeOut? Why Audience Segmentation Is the Future of Disaster Preparedness Campaigns

Background: In 2008, the Southern California Earthquake Center in collaboration with the U.S. Geological Survey Earthquake Hazards Program launched the first annual Great ShakeOut, the largest earthquake preparedness drill in the history of the United States. Materials and Methods: We collected onli...

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Detalhes bibliográficos
Publicado no:Int J Environ Res Public Health
Main Authors: Adams, Rachel M., Karlin, Beth, Eisenman, David P., Blakley, Johanna, Glik, Deborah
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5708046/
https://ncbi.nlm.nih.gov/pubmed/29149064
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph14111407
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