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The Neural Basis of Changing Social Norms through Persuasion

Social norms regulate behavior, and changes in norms have a great impact on society. In most modern societies, norms change through interpersonal communication and persuasive messages found in media. Here, we examined the neural basis of persuasion-induced changes in attitude toward and away from no...

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Bibliografiske detaljer
Udgivet i:Sci Rep
Main Authors: Yomogida, Yukihito, Matsumoto, Madoka, Aoki, Ryuta, Sugiura, Ayaka, Phillips, Adam N., Matsumoto, Kenji
Format: Artigo
Sprog:Inglês
Udgivet: Nature Publishing Group UK 2017
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5701130/
https://ncbi.nlm.nih.gov/pubmed/29176682
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-017-16572-2
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