Neural Correlates of Consumer Buying Motivations: A 7T functional Magnetic Resonance Imaging (fMRI) Study

Consumer buying motivations can be distinguished into three categories: functional, experiential, or symbolic motivations (Keller, 1993). Although prior neuroimaging studies have examined the neural substrates which enable these motivations, direct comparisons between these three types of consumer m...

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Bibliographic Details
Published in:Front Neurosci
Main Authors: Goodman, Adam M., Wang, Yun, Kwon, Wi-Suk, Byun, Sang-Eun, Katz, Jeffrey S., Deshpande, Gopikrishna
Format: Artigo
Language:Inglês
Published: Frontiers Media S.A. 2017
Subjects:
Neuroscience
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5603698/
https://ncbi.nlm.nih.gov/pubmed/28959182
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2017.00512
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