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Vitamin Panacea: Is Advertising Fueling Demand for Products with Uncertain Scientific Benefit?()
This study examines the effect of advertising on demand for vitamins—products with spiraling sales despite little evidence of efficacy. We merge seven years (2003–2009) of advertising data from Kantar Media with the Simmons National Consumer Survey to estimate individual-level vitamin print and tele...
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| Publicado no: | J Health Econ |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5599169/ https://ncbi.nlm.nih.gov/pubmed/28743536 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.jhealeco.2017.06.003 |
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