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Why Is 10 Past 10 the Default Setting for Clocks and Watches in Advertisements? A Psychological Experiment

Have you ever noticed that in watch advertisements the time is usually set at 10:10? The reasons and psychological effects of this default time setting are elusive. In Experiment 1, we hypothesized that watches showing a time setting resembling a smiling face (10:10) would enhance emotional valence...

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Bibliografiske detaljer
Udgivet i:Front Psychol
Main Authors: Karim, Ahmed A., Lützenkirchen, Britta, Khedr, Eman, Khalil, Radwa
Format: Artigo
Sprog:Inglês
Udgivet: Frontiers Media S.A. 2017
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5572348/
https://ncbi.nlm.nih.gov/pubmed/28878709
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2017.01410
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