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Clean, cheap, convenient: promotion of Electronic cigarettes on YouTube

INTRODUCTION: Videos promoting electronic cigarettes (e-cigarettes) can be easily accessed on YouTube. Marketing claims present in YouTube videos may help shape the public’s opinion of e-cigarettes. Thus, it is important to understand the most frequent marketing claims and video sources. METHODS: Th...

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Veröffentlicht in:Tob Prev Cessat
Hauptverfasser: Sears, Clara G., Walker, Kandi L., Hart, Joy L., Lee, Alexander S., Siu, Allison, Smith, Courteney
Format: Artigo
Sprache:Inglês
Veröffentlicht: European Publishing on behalf of the European Network for Smoking and Tobacco Prevention (ENSP) 2017
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5512596/
https://ncbi.nlm.nih.gov/pubmed/28725876
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18332/tpc/69393
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