Preference for gain- or loss-framed electronic cigarette prevention messages

BACKGROUND: Effective electronic cigarette (e-cigarette) prevention messages are needed to combat the rising popularity/uptake of e-cigarettes among youth. We examined preferences for e-cigarette prevention messages that either emphasized gains (e.g., You save money by not using e-cigarettes) or los...

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Bibliographic Details
Published in:Addict Behav
Main Authors: Kong, Grace, Cavallo, Dana A., Camenga, Deepa R., Morean, Meghan E., Krishnan-Sarin, Suchitra
Format: Artigo
Language:Inglês
Published: 2016
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Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5512445/
https://ncbi.nlm.nih.gov/pubmed/27344117
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.addbeh.2016.06.015
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