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Frequency, Context and Characteristics of Smile Used in Advertising
OBJECTIVE: The images of smiling people are omnipresent in marketing. Frequency, smile characteristics, context of the smile and target audience in newspaper advertisements were points of interest of this study. MATERIAL AND METHODS: Four examiners analyzed 600 advertisements from 46 European magazi...
Guardado en:
| Publicado en: | Acta Stomatol Croat |
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| Autores principales: | , , , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association
2017
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| Materias: | |
| Acceso en línea: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5506251/ https://ncbi.nlm.nih.gov/pubmed/28740269 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15644/asc51/1/5 |
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