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Frequency, Context and Characteristics of Smile Used in Advertising

OBJECTIVE: The images of smiling people are omnipresent in marketing. Frequency, smile characteristics, context of the smile and target audience in newspaper advertisements were points of interest of this study. MATERIAL AND METHODS: Four examiners analyzed 600 advertisements from 46 European magazi...

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Bibliografski detalji
Izdano u:Acta Stomatol Croat
Glavni autori: Lukež, Ana, Katić, Višnja, Lauš, Iva, Grbeša, Marijana, Špalj, Stjepan
Format: Artigo
Jezik:Inglês
Izdano: University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association 2017
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC5506251/
https://ncbi.nlm.nih.gov/pubmed/28740269
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15644/asc51/1/5
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