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Frequency, Context and Characteristics of Smile Used in Advertising

OBJECTIVE: The images of smiling people are omnipresent in marketing. Frequency, smile characteristics, context of the smile and target audience in newspaper advertisements were points of interest of this study. MATERIAL AND METHODS: Four examiners analyzed 600 advertisements from 46 European magazi...

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Publicado en:Acta Stomatol Croat
Autores principales: Lukež, Ana, Katić, Višnja, Lauš, Iva, Grbeša, Marijana, Špalj, Stjepan
Formato: Artigo
Lenguaje:Inglês
Publicado: University of Zagreb School of Dental Medicine, and Croatian Dental Society - Croatian Medical Association 2017
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC5506251/
https://ncbi.nlm.nih.gov/pubmed/28740269
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15644/asc51/1/5
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