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Recruiting Young Gay and Bisexual Men for a Human Papillomavirus Vaccination Intervention Through Social Media: The Effects of Advertisement Content

BACKGROUND: Web-based approaches, specifically social media sites, represent a promising approach for recruiting young gay and bisexual men for research studies. Little is known, however, about how the performance of social media advertisements (ads) used to recruit this population is affected by ad...

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Detalhes bibliográficos
Publicado no:JMIR Public Health Surveill
Main Authors: Reiter, Paul L, Katz, Mira L, Bauermeister, Jose A, Shoben, Abigail B, Paskett, Electra D, McRee, Annie-Laurie
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5473946/
https://ncbi.nlm.nih.gov/pubmed/28576758
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.7545
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