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Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential Study

In business practice, companies prefer to find highly attractive commercial spokesmen to represent and promote their products and brands. This study mainly focused on the investigation of whether female facial attractiveness influenced the preference attitudes of male subjects toward a no-named and...

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Detalles Bibliográficos
Publicado en:Sci Rep
Main Authors: Ma, Qingguo, Zhang, Linanzi, Pei, Guanxiong, Abdeljelil, H’meidatt
Formato: Artigo
Idioma:Inglês
Publicado: Nature Publishing Group UK 2017
Assuntos:
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC5466637/
https://ncbi.nlm.nih.gov/pubmed/28600486
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-017-02795-w
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