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The Impact of a Plastic Surgeon’s Gender on Patient Choice

BACKGROUND: In the patient-driven market of aesthetic surgery, an understanding of the factors that patients consider in their choice of surgeon can inform the individual plastic surgeon’s marketing strategy. Previous studies have investigated patient gender preferences for physicians in other speci...

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Detalles Bibliográficos
Publicado en:Aesthet Surg J
Main Authors: Huis in ’t Veld, Eva A., Canales, Francisco L., Furnas, Heather J.
Formato: Artigo
Idioma:Inglês
Publicado: Oxford University Press 2017
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Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC5434485/
https://ncbi.nlm.nih.gov/pubmed/27913412
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/asj/sjw180
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