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Nudging to prevent the purchase of incompatible digital products online: An experimental study
Ensuring safe and satisfactory online shopping activity, especially among vulnerable consumers such as elderly and less educated citizens, is part of a larger set of consumer policy objectives seeking to strengthen trust in the electronic marketplace. This article contributes to that goal by testing...
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| Publicado no: | PLoS One |
|---|---|
| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Public Library of Science
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5345791/ https://ncbi.nlm.nih.gov/pubmed/28282401 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0173333 |
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