Maximizing the Impact of Digital Media Campaigns to Promote Smoking Cessation: A Case Study of the California Tobacco Control Program and the California Smokers’ Helpline

Digital media are often used to encourage smoking cessation by increasing quitline call volume through direct promotion to smokers or indirect promotion to smoker proxies. The documentation of a program’s experiences utilizing digital media is necessary to develop both the knowledge base and a set o...

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Bibliografiske detaljer
Udgivet i:Calif J Health Promot
Main Authors: Lee, Youn Ok, Momin, Behnoosh, Hansen, Heather, Duke, Jennifer, Harms, Kristin, McCartney, Amanda, Neri, Antonio, Kahende, Jennifer, Zhang, Lei, Stewart, Sherri L.
Format: Artigo
Sprog:Inglês
Udgivet: 2014
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Article
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5325699/
https://ncbi.nlm.nih.gov/pubmed/28239304
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