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IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL

INTRODUCTION: One of the important factors of correct management is to identify the reasons for patient tendency toward private hospitals. This study measures these factors based on service marketing mixes. PATIENTS AND METHODS: This study used a cross sectional descriptive methodology. The study wa...

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Detalhes bibliográficos
Publicado no:Mater Sociomed
Main Authors: Hosseini, Seyed Mojtaba, Etesaminia, Samira, Jafari, Mehrnoosh
Formato: Artigo
Idioma:Inglês
Publicado em: AVICENA, d.o.o., Sarajevo 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5149436/
https://ncbi.nlm.nih.gov/pubmed/27999486
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.5455/msm.2016.28.366-369
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