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Analyzing the User Behavior toward Electronic Commerce Stimuli
Based on the Stimulus-Organism-Response paradigm this research analyzes the main differences between the effects of two types of web technologies: Verbal web technology (i.e., navigational structure as utilitarian stimulus) versus non-verbal web technology (music and presentation of products as hedo...
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| Publicado no: | Front Behav Neurosci |
|---|---|
| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5127800/ https://ncbi.nlm.nih.gov/pubmed/27965549 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnbeh.2016.00224 |
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