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What Were They Thinking? Reducing Sunk-Cost Bias in a Life-Span Sample

We tested interventions to reduce “sunk-cost bias,” the tendency to continue investing in failing plans even when those plans have soured and are no longer rewarding. We showed members of a national U.S. life-span panel a hypothetical scenario about a failing plan that was halfway complete. Particip...

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Bibliographic Details
Published in:Psychol Aging
Main Authors: Strough, JoNell, Bruine de Bruin, Wändi, Parker, Andrew M., Karns, Tara, Lemaster, Philip, Pichayayothin, Nipat, Delaney, Rebecca, Stoiko, Rachel
Format: Artigo
Language:Inglês
Published: 2016
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Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5125514/
https://ncbi.nlm.nih.gov/pubmed/27831712
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/pag0000130
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