Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial

BACKGROUND: While antismoking media campaigns have demonstrated effectiveness, less is known about the country-level effects of increased media dosing. The 2012 US Tips From Former Smokers (Tips) campaign generated approximately 1.6 million quit attempts overall; however, the specific dose–response...

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Publicat a:Tob Control
Autors principals: McAfee, Tim, Davis, Kevin C, Shafer, Paul, Patel, Deesha, Alexander, Robert, Bunnell, Rebecca
Format: Artigo
Idioma:Inglês
Publicat: BMJ Publishing Group 2017
Matèries:
Research Paper
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC5108680/
https://ncbi.nlm.nih.gov/pubmed/26678518
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2015-052517
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