Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment

OBJECTIVES: This study examined the effect of a 10 and 20% meal price increase when choosing French fries and a 10 and 20% meal price reduction when choosing fruit for dessert on university students’ purchasing behaviour in an on-campus restaurant. The moderating effect of gender was also investigat...

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Bibliografische gegevens
Gepubliceerd in:PLoS One
Hoofdauteurs: Deliens, Tom, Deforche, Benedicte, Annemans, Lieven, De Bourdeaudhuij, Ilse, Clarys, Peter
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Public Library of Science 2016
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Research Article
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5094693/
https://ncbi.nlm.nih.gov/pubmed/27812123
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0165298
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