Comparing the effectiveness of a crowdsourced video and a social marketing video in promoting condom use among Chinese men who have sex with men: a study protocol

INTRODUCTION: Crowdsourcing has been used to spur innovation and increase community engagement in public health programmes. Crowdsourcing is the process of giving individual tasks to a large group, often involving open contests and enabled through multisectoral partnerships. Here we describe one cro...

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Dettagli Bibliografici
Pubblicato in:BMJ Open
Autori principali: Liu, Chuncheng, Mao, Jessica, Wong, Terrence, Tang, Weiming, Tso, Lai Sze, Tang, Songyuan, Zhang, Ye, Zhang, Wei, Qin, Yilu, Chen, Zihuang, Ma, Wei, Kang, Dianming, Li, Haochu, Liao, Meizhen, Mollan, Katie, Hudgens, Michael, Bayus, Barry, Huang, Shujie, Yang, Bin, Wei, Chongyi, Tucker, Joseph D
Natura: Artigo
Lingua:Inglês
Pubblicazione: BMJ Publishing Group 2016
Soggetti:
Public Health
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5073617/
https://ncbi.nlm.nih.gov/pubmed/27697868
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2015-010755
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