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‘You just change the channel if you don't like what you're going to hear’: gamblers’ attitudes towards, and interactions with, social marketing campaigns

OBJECTIVES: To investigate how gamblers interact with, and respond to, downstream social marketing campaigns that focus on the risks and harms of problem gambling and/or encourage help seeking. METHODS: Qualitative study of 100 gamblers with a range of gambling behaviours (from non‐problem to proble...

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Detalhes bibliográficos
Publicado no:Health Expect
Main Authors: Thomas, Samantha L., Lewis, Sophie, Westberg, Kate
Formato: Artigo
Idioma:Inglês
Publicado em: John Wiley and Sons Inc. 2012
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5060758/
https://ncbi.nlm.nih.gov/pubmed/23134256
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/hex.12018
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