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A mixed methods evaluation of televised health promotion advertisements targeted at older adults
The purpose of this research was to evaluate television advertisements targeted at 55–70-year olds that promoted physical activity and fruit and vegetable consumption. Awareness of the campaign, perceived credibility of the source, intentions to visit a promoted website, and intentions to perform th...
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| Publicado no: | Eval Program Plann |
|---|---|
| Main Authors: | , , , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2009
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5017866/ https://ncbi.nlm.nih.gov/pubmed/19493572 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.evalprogplan.2009.05.001 |
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