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Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This enhances customer engagement and satisfaction. The implementation of Social CRM...
Gorde:
| Argitaratua izan da: | Springerplus |
|---|---|
| Egile Nagusiak: | , |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Springer International Publishing
2016
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| Gaiak: | |
| Sarrera elektronikoa: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5007224/ https://ncbi.nlm.nih.gov/pubmed/27652037 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s40064-016-3128-y |
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