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Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This enhances customer engagement and satisfaction. The implementation of Social CRM...
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| Publicat a: | Springerplus |
|---|---|
| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Springer International Publishing
2016
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5007224/ https://ncbi.nlm.nih.gov/pubmed/27652037 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s40064-016-3128-y |
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