Follow #eHealth2011: Measuring the Role and Effectiveness of Online and Social Media in Increasing the Outreach of a Scientific Conference

BACKGROUND: Social media promotion is increasingly adopted by organizers of industry and academic events; however, the success of social media strategies is rarely questioned or the real impact scientifically analyzed. OBJECTIVE: We propose a framework that defines and analyses the impact, outreach,...

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Detalles Bibliográficos
Publicado en:J Med Internet Res
Main Authors: Winandy, Marcel, Kostkova, Patty, de Quincey, Ed, St Louis, Connie, Szomszor, Martin
Formato: Artigo
Idioma:Inglês
Publicado: JMIR Publications 2016
Assuntos:
Original Paper
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC4971392/
https://ncbi.nlm.nih.gov/pubmed/27436012
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.4480
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