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Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign

BACKGROUND: The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mas...

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Detalhes bibliográficos
Publicado no:PLoS One
Main Authors: Nishiuchi, Hiromu, Taguri, Masataka, Ishikawa, Yoshiki
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4956309/
https://ncbi.nlm.nih.gov/pubmed/27441626
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0158328
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