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Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign
BACKGROUND: The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mas...
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| Pubblicato in: | PLoS One |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Public Library of Science
2016
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4956309/ https://ncbi.nlm.nih.gov/pubmed/27441626 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0158328 |
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