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Medicines as a Service: A New Commercial Model for Big Pharma in the Postblockbuster World

The past decade has not been kind to large pharmaceutical companies. Their share prices have been lagging the market after many years of outperforming it. Many had to undergo painful restructuring and workforce reductions because their traditional blockbuster model is becoming extinct. More and more...

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Bibliographische Detailangaben
Veröffentlicht in:Rand Health Q
Hauptverfasser: Mattke, Soeren, Klautzer, Lisa, Mengistu, Tewodaj
Format: Artigo
Sprache:Inglês
Veröffentlicht: RAND Corporation 2012
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Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4945277/
https://ncbi.nlm.nih.gov/pubmed/28083254
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