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Medicines as a Service: A New Commercial Model for Big Pharma in the Postblockbuster World
The past decade has not been kind to large pharmaceutical companies. Their share prices have been lagging the market after many years of outperforming it. Many had to undergo painful restructuring and workforce reductions because their traditional blockbuster model is becoming extinct. More and more...
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| Veröffentlicht in: | Rand Health Q |
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| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
RAND Corporation
2012
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4945277/ https://ncbi.nlm.nih.gov/pubmed/28083254 |
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