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Quantity discounts on a virtual good: The results of a massive pricing experiment at King Digital Entertainment
We report on a natural field experiment on quantity discounts involving more than 14 million consumers. Implementing price reductions ranging from 9–70% for large purchases, we found remarkably little impact on revenue, either positively or negatively. There was virtually no increase in the quantity...
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| Publicado no: | Proc Natl Acad Sci U S A |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
National Academy of Sciences
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4941432/ https://ncbi.nlm.nih.gov/pubmed/27382146 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1510501113 |
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