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Beyond Traditional Newspaper Advertisement: Leveraging Facebook-Targeted Advertisement to Recruit Long-Term Smokers for Research

BACKGROUND: Smokers are a stigmatized population, but an important population to reach for the purpose of research. Therefore, innovative recruitment methods are needed that are both cost-effective and efficacious in recruiting this population. OBJECTIVE: The aim of the present article was to evalua...

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Detalhes bibliográficos
Publicado no:J Med Internet Res
Main Authors: Carter-Harris, Lisa, Bartlett Ellis, Rebecca, Warrick, Adam, Rawl, Susan
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications Inc. 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4927805/
https://ncbi.nlm.nih.gov/pubmed/27306780
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.5502
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