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The Impact of Gain- and Loss-Framed Messages on Young Adults’ Sexual Decision Making: An Experimental Study

Messages that frame a target behavior in terms of its benefits (gain frame) or costs (loss frame) have been widely and successfully used for health promotion and risk reduction. However, the impact of framed messages on decisions to have sex and sexual risk, as well as moderators of these effects, h...

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Detalles Bibliográficos
Publicado en:Arch Sex Behav
Main Authors: Macapagal, Kathryn, Janssen, Erick, Matson, Margaret, Finn, Peter R., Heiman, Julia R.
Formato: Artigo
Idioma:Inglês
Publicado: 2015
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Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC4917478/
https://ncbi.nlm.nih.gov/pubmed/26696408
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s10508-015-0679-x
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