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Direct-to-consumer Marketing to People with Hemophilia
Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.
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| Udgivet i: | PLoS Med |
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| Main Authors: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Public Library of Science
2016
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4907439/ https://ncbi.nlm.nih.gov/pubmed/27299305 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pmed.1001996 |
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