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Identifying Well-Connected Opinion Leaders for Informal Health Promotion: The Example of the ASSIST Smoking Prevention Program

Methods used to select opinion leaders for informal behavior change interventions vary, affecting the role they adopt and the outcomes of interventions. The development of successful identification methods requires evidence that these methods achieve their aims. This study explored whether the “whol...

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Detalhes bibliográficos
Publicado no:Health Commun
Main Authors: Holliday, Jo, Audrey, Suzanne, Campbell, Rona, Moore, Laurence
Formato: Artigo
Idioma:Inglês
Publicado em: Routledge 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4898141/
https://ncbi.nlm.nih.gov/pubmed/26699125
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2015.1020264
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