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Waterpipe industry products and marketing strategies: analysis of an industry trade exhibition

INTRODUCTION: Understanding product development and marketing strategies of transnational tobacco companies (TTCs) has been of vital importance in developing effective tobacco control policy. However, comparatively little is known of the waterpipe tobacco industry, which TTCs have recently entered....

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Bibliographic Details
Published in:Tob Control
Main Authors: Jawad, Mohammed, Nakkash, Rima T, Hawkins, Ben, Akl, Elie A
Format: Artigo
Language:Inglês
Published: 2015
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4884454/
https://ncbi.nlm.nih.gov/pubmed/26149455
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2015-052254
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