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Validity of Willingness to Pay Measures under Preference Uncertainty
Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP as a single value (Point-WTP), Range-WTP explicitly allows for preference unc...
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| Foilsithe in: | PLoS One |
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| Main Authors: | , , |
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe: |
Public Library of Science
2016
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| Ábhair: | |
| Rochtain Ar Líne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4838267/ https://ncbi.nlm.nih.gov/pubmed/27096163 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0154078 |
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