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Donor Retention in Online Crowdfunding Communities: A Case Study of DonorsChoose.org
Online crowdfunding platforms like DonorsChoose.org and Kick-starter allow specific projects to get funded by targeted contributions from a large number of people. Critical for the success of crowdfunding communities is recruitment and continued engagement of donors. With donor attrition rates above...
Uloženo v:
| Vydáno v: | Proc Int World Wide Web Conf |
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| Hlavní autoři: | , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
2015
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| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4827627/ https://ncbi.nlm.nih.gov/pubmed/27077139 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1145/2736277.2741120 |
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